How to introduce your business in 60 seconds
Knowing how to effectively pitch your business in 60 seconds or less is an essential skill that business owners need to perfect.
Whether it be for a networking event, formal presentation, a casual coffee meet-up or inclusion in your marketing communications, being able to tell your business story in a succinct and engaging way will prove invaluable.
You will be asked time over about your business and the products or services that you offer. And as your front PR-person, it is vital that you can confidently give a concise response, being careful to include your key selling points in a persuasive way (that doesn’t sound rehearsed!).
Perfecting your elevator pitch
Have you ever been unprepared with a snappy response when someone has asked you about your business? Perhaps you blurted out a long, rambling answer and missed your chance to start a meaningful conversation? What a wasted opportunity to promote your products or services!
So how do you create your perfect business pitch (also often referred to as an ‘elevator pitch’)? It’s actually pretty simple. Dedicate some quiet time to jotting down 1-2 sentences in response to each of the following questions.
- What do you do?
- What problem do you solve?
- How is your product or service unique?
- How can you help me?
If you keep each of your answers brief, your business story will total to around 60 seconds. Using this technique, you can be confident that you have included your key selling points plus comfortably be able to deliver an engaging and memorable introduction to your business at any time.
A working example
Let’s look at an example of how this pitch development process might look for an organic farm offering home-delivered fruit and vegetable boxes.
- “We are an award-winning organic fruit and vegetable farm delivering only the freshest of produce to homes around the UK