Joanne Edwards Millinery


Summer season 3-month marketing campaign development and execution support for London-based milliner Joanne Edwards.

Professional milliner Joanne Edwards creates hand-crafted, bespoke hats and accessories for private clients and special events such as Royal Ascot. Joanne collaborates on fashion and head wear projects for brands including Vidal Sassoon and L.K.Bennett, is a short course tutor at Central Saint Martins and regularly runs millinery workshops at her Wimbledon studio.

Client Feedback

“Paula is fiercely passionate and energetic about small businesses and she did so much more than I could ever anticipate. Our core tasks involved helping me implement an online competition, launch a seasonal blog, grow my business locally and building my online profile – all whilst continually providing support, feedback, ideas and much needed encouragement! She exceeded my expectations, working tirelessly to improve my business whilst putting in as much effort as if it was her own. Paula also helped me fine-tune my ways of thinking around marketing, she built my confidence ten-fold. I now feel so much more engaged with my followers and equipped to work independently going forward.”