How to smash your business goals!

//How to smash your business goals!

How to smash your business goals!

Do you feel like you’re forever chasing your tail? Flitting from one thing to the next without ever really achieving what you’d set out to? Or perhaps goals are taking longer to reach than you’d like?

Then it’s time to find yourself an accountability partner!

Why is having an accountability partner so effective? Because when you’re accountable to someone for something you said you would do, you engage the power of social commitment which dramatically increases your chances of success.

Increase the chances of reaching your goals by 95%

Did you know that you’re a whopping 95% more likely to achieve your goals if you have an accountability partner? That’s seriously impressive! Someone to check in with and update on your progress. Someone to challenge you, question you, build your confidence and keep you on track for success.

A study by the American Society of Training and Development found that the probability of you achieving something is directly linked to being specific and committed.

And they revealed some fascinating stats around this too!

  • Simply having an idea or a goal isn’t enough – you will be against all odds (Fail!).
  • Consciously deciding to achieve something increases your chances of succeeding from 10-25% (Mmmm…getting better).
  • Once you decide when and have a clear how, your chances of succeeding become 50% (Great!).
  • When you commit to someone that you will do it, stretches your probability to 65% (Amazing!).
  • When you create a specific accountability appointment with a person you are committed to, the odds are in your favour: 95% (Absolutely incredible!).

Accountability is crucial for success

And that’s why we focus on building accountability into our small business marketing packages wherever possible. We are passionate about partnering with our clients to help them achieve (and exceed) their business goals.

We offer 1-month and 3-month follow up sessions with our Half-Day Strategic Planning Session and Marketing Plan Coaching Programme to keep our clients on track for success. These follow-up sessions are a great way to keep projects and agreed actions moving forward, and for clients to feel supported and empowered. And of course to keep enthusiasm and self-belief strong! The feedback we have received about this package component since we launched our new small business marketing packages earlier this year, has been fantastic!

From increased distribution and implementing successful price increases, to confident upselling, forming new business partnerships and more – working together with our clients as their accountability partner helps them stay on track to achieve great things (and faster than they would do alone). 

The impact of accountability

We asked several clients about how having an accountability partner in place has impacted their businesses:

Being held accountable to do work such as post on social media, contact journalists or write regular blog posts is hugely beneficial. To know someone is expecting me to do something, particularly tasks that are not in my skill set, helps me not to procrastinate, shift deadlines or talk myself out of the job entirely.

Whilst working with Marketing Vision over a 3-month period, I managed a very high volume of marketing work that normally wouldn’t have been achievable left to my own devices. Breaking the work down into manageable weekly projects meant that I could track results easily, and that goals and targets were well and truly exceeded!

Kate Box, Kate Box Knitwear

Kate Box hand-knitted lambswool baby blankets.


Accountability is empowering. When you have a clear sense of what you’re accountable for, or have defined your accountabilities, it helps provide a real focus around purpose. Having this clarity feels like a real achievement, but can also be a little overwhelming at first, “How am I going to do all this?”! Having an accountability partner like Paula really helps you to build confidence, taking you from overwhelmed to empowered. 

Kelly Murrell, Partnership HR

Changing my habits of overworking and never quite reaching where I want to go was a challenge I wanted to address this year. After recently completing the Marketing Vision Coaching Plan with Paula, I’ve found accountability has played a huge part in remoulding the way I work and the direction of my business.

Paula checks in and revisits areas on the programme to so it grows with me. Some areas worked brilliantly from the offset and other areas I needed more support. Having Paula as my accountability partner encourages me to keep on track with my time keeping and weekly planners too so I don’t slip back into old habits. It also feels less lonely than ploughing away on your own when self-employed. 

Chloe Robertson, Chloe’s Office

How can we help your business grow?

We’d love chat and find out more about your business and how you would like to grow. We offer a FREE, no-obligation, 30 minute consultation to new clients – so do get in touch! We’d be delighted to hear from you.