Book recommendation: Your Press Release is Breaking My Heart
Looking to gain PR coverage for your small business or start-up but don’t know where to start? Then this month’s book recommendation is for you! ‘Your Press Release is Breaking My Heart’ by Janet Murray is a great read for anyone looking to take charge of their own PR.
As described on Janet’s book cover, “Your Press Release is Breaking My Heart is a practical guide to selling your story in the media – without hiring a PR company or even writing a single press release”.
And I think that is the perfect summary. This book is packed with practical, no-nonsense advice that is easy to implement. But most importantly, it gets you to think about PR from a journalist’s perspective and this will really help you in your efforts to raise brand awareness through press coverage.
A short read, fast-paced and to the point – I highly recommend this book to anyone serious about giving their business a PR boost.
I also recommend Janet’s Media Diary which is a fantastic tool for planning out your PR strategy for the year ahead. The planner comes complete with awareness days and key dates listed (you can use these to plan your PR, social media and content marketing around), plus lots of ‘how-to’ PR advice, checklists and more.
Have you got a business book recommendation? Get in touch – we’d love to hear from you and feature it is a subsequent blog!